Rich Stoddart, CEO North America for global ad agency Leo Burnett, has joined Bingham Farms-based Carbon Media Group’s board of directors. A true visionary in the field, Stoddart brings decades of experience working with international brands including Ford, Buick, McDonald’s, Allstate and the World Wildlife Fund.
“Rich is a one-of-a-kind leader, creative driver and business-focused strategist,” says Carbon Media Group CEO Hyaat Chaudhary. “For CMG, his intuition and insights are invaluable to our work connecting brands with the growing, loyal and coveted audience of outdoor enthusiasts. As we continue to grow beyond our core business and core client base, we know that he has been there before, on both sides of the negotiating table, and has the vision to help lead our clients toward the future of advertising and marketing outreach.”
Stoddart has led Leo Burnett to a multitude of awards and international acclaim in his work there since 1985. His forward-thinking approach has encouraged clients to look beyond traditional advertising methods toward content partnerships and more multifaceted, integrated campaigns.
Another great asset is Stoddart’s strong knowledge of brands and agencies industry-wide. With deep involvement in the American Advertising Federation and other industry groups, his perspective gives Carbon Media Group the tools to take its message directly to brands as well through the critical agency network.
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