Carbon Media Group’s YouTube partner Derek Klingenberg, has amassed more than 5 million views for his most recent video, featuring him playing Lorde’s “Royals” on the trombone for his cattle.
The clip, posted through the farming-focused Carbon Media Group’s Ag network on August 3, has already been tweeted by Ellen DeGeneres and featured on FOX News, NPR, and local news outlets across the country as well as media in Canada and Australia.
“Carbon Media Group’s number-one mission is to connect our communities with content that gets them engaged and excited,” says CEO Hyaat Chaudhary. “It’s thrilling for us when videos like Derek’s resonate not only with farmers and outdoor enthusiasts, but throughout the digital world.”
Klingenberg’s viral videos are part of Carbon Media Group’s YouTube network. Carbon Media Group is the #2 Global Sports Multi-channel Network (MCN) based on subscribers and views in 2014.
In addition to their expansive network of digital properties, Carbon Media Group works with national brands including consumer giants such as Chevrolet, Energizer, Michelin, and The Home Depot.
In addition, its Ag network caters not only to consumer brands, but also works with farming leaders such as AGCO, BASF, Bayer CropScience, DuPont, John Deere, Monsanto, and Syngenta-to create innovative digital advertising campaigns tailored towards this audience.
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