Category Archives: Adventure

Carbon Media Group becomes exclusive digital video content partner of the Professional Bull Riders

on 12/15/14

CarbonTV.com, the premier online video destination for outdoor and rural themed content will be the exclusive home of PBR LIVE, the PBR’s event streaming, companion content and archival content channel. A total of 100 PBR events, consisting of non-televised Built Ford Tough Series (BFTS) performances, BlueDEF Velocity Tour (BDVT) events, the BlueDEF Velocity Finals and extensive coverage around the Built Ford Tough World Finals, will be broadcast live on CarbonTV.com starting with the 2015 BFTS season kickoff event in Baltimore, Maryland, on Jan. 2-3.

Read More

Detroit Free Press: Content Provider Acquires Properties

on 08/01/14

The largest website Carbon Media is adding to its lineup is Homesteading Today, which helps people with advice and best practices about living self-sufficiently on topics such as agriculture and homemaking. It has close to 48,000 active participants and reached more than 750,000 unique visitors monthly, according to Carbon media.

Read More

AgriMarketing: Carbon Media Acquires 36 Digital Properties from Group Builder

on 08/01/14

“Carbon Media Group is committed to creating, curating and sharing the most compelling content for a wide variety of outdoor enthusiasts,” said Chaudhary. “From fishers to farmers, this acquisition further enhances our position as the leading provider of digital content focused on the outdoors, action sports and agriculture.”

Read More

DBusiness/Crain’s Detroit Business: Carbon Media Grows Online Presence With Digital Acquisitions

on 07/21/14

Carbon Media Group, the largest producer of digital content for those who live, work and play outdoors with a network of more than 500 websites, announced the acquisition of 36 digital properties from San Marcos, Texas-based Group Builder, a company focused on building and fostering online communities. Hyaat Chaudhary, CEO of Carbon Media Group, made the announcement.

Read More

Leisure & Hospitality: Marketing the Great Outdoors

on 04/30/14

Outdoor sports and recreation is a $600 billion industry. For hotel decision-makers, capturing a bigger piece of that pie makes sense, especially when you consider that 80 percent of the money spent by outdoors sports and activities enthusiasts goes toward related travel and lodging logistics.

Read More

Mobile Marketer: Sports and Mobile Marketing: A No-Brainer For Content, Interactive Experiences

on 04/22/14

“Carbon Media Group exclusively focuses on sports and the outdoors, so we have the luxury of contextually targeting every campaign that we launch for a particular activity. Some campaigns run across all action sports, while others may be just focused on hiking or snowboarding,” Chaudhary said.

“Our niche allows us to do some very specific targeting by sport,” he said. “To meet the growing demand for content accessible and optimized for mobile viewing, we created CarbonTV, our new digital video platform with content geared toward outdoors sports fans. With episodes only eight to ten minutes long, they are perfect for mobile viewing.”

Read More

Press Release: Carbon Media Launches Online Outdoor Video Network: CarbonTV

on 02/28/14

BINGHAM FARMS, Mich., February 27, 2014 – Carbon Media Group, the largest producer of digital content for outdoor enthusiasts, announced the launch of its new premium online video network, CarbonTV. This free network will introduce its first original episodes with “Kings of Game” and “Growing Season” starting in early March. Carbon Media Group CEO Hyaat Chaudhary made the announcement.

Read More

AdAge: Under Armour Turns to Endorser Lindsey Vonn to Defend Brand

on 02/20/14

In today’s 24-7 news environment, UA has to fight back publicly. But it can’t exactly publicly accuse athletes of using the suits a scapegoats for their own failure. That would backfire on the athletic company.

“They have to walk a fine line. It would be a mistake to comment on anything having to do with the athletes and their performance. I think they’re doing the right thing by not saying anything [about the athletes]. Their hands are tied,” said Hyaat Chaudhary, CEO of Carbon Media Group.

Read More

Marketing Daily/MediaPost: Bruised Barbie’s Social Storm Heads to Target

on 02/18/14

But others are wondering if the stunt might not backfire, not just on the already-bruised Barbie brand, but on Sports Illustrated, too. “It’s likely to turn off any women who might have been warming up to the SI brand,” Hyaat Chaudhary, CEO of Carbon Media Group, tells Marketing Daily. “More women are watching sports today than ever before, meaning brands must be more aware of the impact their ad messages will have beyond their core target audience,” he says. “Sports and outdoor brands from the NFL to Cabela’s to REI are recognizing this as a growth area. In addition, we see brands like Dove notching significant wins by moving away from what can be seen as an antiquated and stereotypical portrayal of women, so I don’t see the buzz as worth the potential brand damage

Read More

CNBC: A Snowy Winter Puts Heaters, Coats in Short Supply

on 02/12/14

With the East Coast slated for another big winter storm this week—and accompanying snowfall of up to a foot in many cities in the Northeast—it may not be the usual run on milk, bread and eggs that shoppers need to worry about.

Retail analysts say the unexpectedly snowy winter has prompted sold-out status on bigger-ticket winter staples, including portable generators, room heaters and snow blowers as well as winter coats, snow shovels and boots.

Read More