Crain’s Detroit Business: Bagging the big bucks: From apps to ads, spending on hunting yields a bountiful harvest in Michigan

It wasn’t just shotguns and rifles that hundreds of thousands of hunters began lugging into the wilderness on Saturday for the start of Michigan’s two-week firearms deer hunting season. Some of them also bought new tools: mobile devices and apps to help find and manage their deer hunt, and bottles of energy drink shots to help stay awake until the deer show up.

Read More At: Crain’s Detroit Business

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