CNBC, Today: Watch out! 11 ways retailers get you to overspend

on 11/21/14


Two-thirds of app users have enabled push notifications that let stores send special deals and other alerts to their phone, reports marketer Responsys. Some know when you’re in or near a store and dangle offers accordingly, said Hyaat Chaudhary, chief executive of digital consulting firm Carbon Media Group. That can prompt shoppers to make an unplanned stop, so disable alerts when you want to stay focused.

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The Oakland Press: Bingham Farms business named ‘cool place to work’

on 11/20/14


The company was recognized for combining the casual, welcoming atmosphere of a growing tech startup with the knack for hiring leading programmers and developers as well as top strategists, analytics support, sales and account services team members in 2014. Carbon Media Group’s human resources team works to support those who share a love for the hunting, fishing, adventure and agricultural content they produce and manage.

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Crain’s Detroit Business: Bagging the big bucks: From apps to ads, spending on hunting yields a bountiful harvest in Michigan

on 11/17/14


It wasn’t just shotguns and rifles that hundreds of thousands of hunters began lugging into the wilderness on Saturday for the start of Michigan’s two-week firearms deer season. Some of them also bought new tools: mobile devices and apps to help find and manage their deer hunt, and bottles of energy drink shots to help stay awake until the deer show up.

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