The Detroit News: Smartphones changing how customers and stores interact

on 11/26/14

Untitled

“The numbers on how much time people are spending on mobile devices is staggering,” said Hyaat Chaudhary, CEO of Carbon Media Group, the world’s largest digital media company focused on outdoor enthusiasts. “Whether you’re a retailer, a brand, or a media company like us, I would say everyone is trying to scramble to figure out a mobile strategy.”

Read More

Crain’s Detroit Business, MediaPost: Carbon Media Group Hires Daniel Seliger as Executive Vice President of Content and Marketing

on 11/25/14

Untitled

In his role, Seliger will lead Carbon Media Group’s corporate marketing efforts, with a focus on owned and operated properties and the strategy, production and execution for both text and video content throughout Carbon Media Group’s entire digital ecosystem—including the firm’s proprietary digital video network, CarbonTV.com. This will include conceptualizing and implementing marketing strategies relating to text and video content, website marketing, media sales and corporate branding.

Read More

CNBC, Today: Watch out! 11 ways retailers get you to overspend

on 11/21/14

unnamed

Two-thirds of app users have enabled push notifications that let stores send special deals and other alerts to their phone, reports marketer Responsys. Some know when you’re in or near a store and dangle offers accordingly, said Hyaat Chaudhary, chief executive of digital consulting firm Carbon Media Group. That can prompt shoppers to make an unplanned stop, so disable alerts when you want to stay focused.

Read More