David Farbman, founder of Carbon Media Group and Chairman behind OutdoorHub.com, talks with CNBC about the huge business of hunting.
The Professional Bull Riders announced Monday that fan-favorite Brendon Clark, who retired from bull riding at the end of the 2013 Built Ford Tough Series season, will return to action as host and sideline reporter for the all new PBR LIVE on CarbonTV.com this Saturday and Sunday from Madison Square Garden in New York.
CarbonTV.com, the premier online video destination for outdoor and rural themed content will be the exclusive home of PBR LIVE, the PBR’s event streaming, companion content and archival content channel. A total of 100 PBR events, consisting of non-televised Built Ford Tough Series (BFTS) performances, BlueDEF Velocity Tour (BDVT) events, the BlueDEF Velocity Finals and extensive coverage around the Built Ford Tough World Finals, will be broadcast live on CarbonTV.com starting with the 2015 BFTS season kickoff event in Baltimore, Maryland, on Jan. 2-3.
It wasn’t just shotguns and rifles that hundreds of thousands of hunters began lugging into the wilderness on Saturday for the start of Michigan’s two-week firearms deer season. Some of them also bought new tools: mobile devices and apps to help find and manage their deer hunt, and bottles of energy drink shots to help stay awake until the deer show up.
Despite the fact that digital advertising will account for more than 25 percent of global media spends for the first time this year, many online retailers are still struggling to grasp the best ways to directly engage their target demographics and successfully leverage digital advertising to reach their desired audiences. While the depth and flexibility of the digital media landscape affords abundant opportunities to craft compelling creative messaging, develop and deploy effective strategies, and connect with key demographics, much of the potential in this space remains unrealized or underutilized by online retailers.
CarbonTV.com, a premium outdoor digital video network presented by Carbon Media Group, announced the launch of “Behind the Draw,” a brand new mini-series following the award-winning crew from Heartland Bowhunter, on Oct. 7. “Behind the Draw,” powered by RAM, will deliver a behind-the-scenes look at the Heartland Bowhunter crew’s deer hunting adventures across the Midwest through stunning visuals and commentary from members of Heartland Bowhunter. The show will be exclusive to CarbonTV.com.
The largest website Carbon Media is adding to its lineup is Homesteading Today, which helps people with advice and best practices about living self-sufficiently on topics such as agriculture and homemaking. It has close to 48,000 active participants and reached more than 750,000 unique visitors monthly, according to Carbon media.
“Carbon Media Group is committed to creating, curating and sharing the most compelling content for a wide variety of outdoor enthusiasts,” said Chaudhary. “From fishers to farmers, this acquisition further enhances our position as the leading provider of digital content focused on the outdoors, action sports and agriculture.”
Carbon Media Group, the largest producer of digital content for those who live, work and play outdoors with a network of more than 500 websites, announced the acquisition of 36 digital properties from San Marcos, Texas-based Group Builder, a company focused on building and fostering online communities. Hyaat Chaudhary, CEO of Carbon Media Group, made the announcement.
Outdoor sports and recreation is a $600 billion industry. For hotel decision-makers, capturing a bigger piece of that pie makes sense, especially when you consider that 80 percent of the money spent by outdoors sports and activities enthusiasts goes toward related travel and lodging logistics.