Carbon Media Group is not trying to keep its growth slow and steady. The digital media firm is in the midst of taking a couple of big steps forward.
The Bingham Farms-based company has hired 30 people since the beginning of 2013, more than doubling its staff to 56 employees. It is looking to add some interns this summer. Many of the new jobs included positions in software development, account management, business development, sales, content writing and editing.
“We’re getting ready for a big growth year in 2014,” says Hyaat Chaudhary, CEO of Carbon Media Group.
For most of its first seven years, Carbon Media Group focused on digital advertising. Think banner ads, aimed at outdoors enthusiasts. It has since expanded its scope to include agriculture and action sports, like snowboarding or rock climbing. It is now working to become the largest digital content producer for the outdoor sporting world.
“It’s really a growth in the breadth of the business,” Chaudhary says.
Carbon Media Group now helps coordinate advertising and content creation for more than 600 websites for fans of the outdoors, agriculture and action sports/events/activities. It also has an extensive network of outdoor-related YouTube channels and its own CarbonTV outlet for online videos about the outdoors.
That expansion has allowed Carbon Media Group to grow its revenue by 33 percent in 2013. It is on track to hit its goal of 60-percent revenue growth this year, an expansion that should allow the firm to continuing hiring at a brisk pace.
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