2025 Carbon Media Fishing Survey Results

Carbon Media Writers - March 10, 2025

We recently conducted a survey to better understand our 9 million+ fishing enthusiast audience. In the survey, we asked questions related to how often they fish, how much they spend in a typical year on gear, supplies, and trips, the types of water they fish in, and boat ownership.

Here are some key data points collected from the survey:

78% of our fishing enthusiast audience goes fishing at least once a month
75% spend $250 or more on fishing-related supplies/gear annually
70% report owning a boat
45% spend $1,000 or more on fishing-related trips each year
The Top 5 types of fishing related products our users are likely to purchase in the next year are:
1. Fishing Line (57%)
2. Rods (55%)
3. Reels (50%)
4. Lures (44%)
5. Apparel (34%)
When asked about the types of water that our anglers fish in, the results showed the following:
1. Rivers (75%)
2. Sea/Ocean (51%)
3. In-land Lakes (46%)
4. Great Lakes (17%)
5. Ponds (3%)

The data collected from the survey not only helps us better understand the motivations and intentions of our audience but also provides important insights for advertisers within multiple industries ranging from sporting goods to tourism. So, whether a brand is looking to promote their latest lineup of gear/apparel or trying to entice fishing enthusiasts to choose a particular destination for their next fishing trip, Carbon Media should be top of mind.