We believe there is a strong elemental bond between the people who live, work and play outdoors. From hunters and anglers to skiers and hikers to commercial and hobby farmers, our audience is made up of the people who view the outdoors as an essential part of their daily lives.
These consumers are not confined to traditional demographics or activity segments. They seek and take part in meaningful outdoor experiences in agricultural fields, their backyards and in the backcountry. And our belief is that Outdoor Enthusiasts aren’t siloed into one pursuit: people who enjoy the outdoors participate in multiple activities, which is why we’ve designed our platform and campaigns to account for their love of the outdoor lifestyle.